playbook for AN UNCERTAIN WORLD.
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Sustainable GROWTH.
Opportunities for immediate value and long-term shareholder return.
Defining new, greener value chains that can transform brands and take us closer to Net Zero by 2030/50.
SHARED VALUE(S).
Brands and products that play a stronger role in people’s lives.
Decoding real needs from the complexity of changing behaviours and smarter technology.
RESILIENT CONNECTIONS.
Ecosystems of products and partners that are resilient to market dynamics.
Building valuable brand relationships through cohesive, compelling experiences.
Dec 2024DESIGNING
BRANDS FOR
VALUE
FEB 2026THE 4C STRATEGY Framework
FOUNDATIONS FOR MODERN BRANDS
JAN 2024BUSINESS MODEL INNOVATION
OCT 2025DESIGN STUDIOS AS A
«THIRD SPACE»
SEP 2025SIGNALS
FROM THE
FUTURE
10 x DECODING
THE WORLD
DEC 2025EXPLORING
SUSTAINABLE
DESIGN
OCT 2025A GUIDE TO BETTER AI RESPONSES
FEB 2025UNCERTAIN WORLDS
PART 1 -
CONNECTED BRANDS AND ECOSYSTEMS
NOV 2023UNCERTAIN WORLDS
PART 2 -
DESIGNING BRANDS
AS A FORCE FOR GOOD
NOV 2023UNCERTAIN
WORLDS
PART 3 -
SYSTEMS THINKING FOR BRAND DESIGNERS
DEC 2023UNCERTAIN WORLDS
PART 4 -
DESIGNING RESILIENT BRANDS
JUN 2024UNCERTAIN WORLDS
PART 5 -
EXPLORING BRAND FUTURES
JUL 2024Jun 2023REWIRING
THE FUTURE
PART 2 -
HOW TO REWIRE
THE ENTERPRISE
SEP 2023APR 2024MAY 2024SEP 2024