FREELANCE SERVICES.
Services built to be practical, flexible, and collaborative — designed to add value to a diverse range of business models and projects timelines. From hour rates to fixed fees.
PRACTICAL for brand design, portfolio management and product marketing.
FLEXIBLE to the specific needs of each company, from start-up to multinational.
COLLABORATIVE with stakeholders, domain experts, and business managers.
BRAND STRATEGY
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Plot trends from their roots into the near future — to guide the strategic path of your brand.
Identify key category drivers – based on changing needs, technology and regulations.
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Define core commercial foundations – that create effective value and scale for sustainable growth.
Playbooks that evolve with the business — from initial canvas to annual and 5-year planning.
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Structured and flexible brand definition — connecting a brand vision to a purpose and value proposition.
Organizing architectures – based on people’s needs and category dynamics.
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Founded on the 4Cs of category, competitor, customer and company — aligned through stakeholder interviews.
Strategic analysis – connecting reports and data to field research and group studies.
DESIGN STRATEGY
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Communication platforms – supported by cultural and category insights.
Digitally-led services – that service people's needs and drive positive behaviours.
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Exploring the right spaces for innovation – based on people's needs and market fit.
Motivating behaviours at scale — by translating propositions into a clear value exchange.
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Expertise in retail strategy — from range design to technology-driven experiences.
World-class design strategy for packaging — founded on semiotics and competitive distinctiveness.
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Key sustainability projects — FMCG, smart cities and mobility, clean-tech and industrial carbon-cessation.
Range of ESG services — from strategy and systems think to product design and behavioural change.
