ABOUT ME

Hello. My name is Adrian and ELECTRØ is my independent strategy studio in East London.

I am an optimistic, freelance strategist specialised in brand positioning and product marketing. I have led teams at some of the world’s most innovative studios – working with brands from start-ups and scale-ups to large enterprises.

Proudly Gen X — the acid house generation that built the internet and sparked the rise of artificial intelligence. The bridge from analogue into digital, mixing rebellious creativity with adventures in technology.

A fascination with the speed of change at the heart of leading brands has been a defining theme for the past two decades – helping to grow more sustainable companies, while commercially adapting to an increasingly uncertain world... read more

MINI BRAND STRATEGY PLAYBOOK

BLUEPRINT FOR CHANGE

MODERN BRAND STRATEGY

UNCERTAIN WORLDS

CONNECTED BRANDS AND SYSTEMS THINKING

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REWIRING THE FUTURE

THE NETWORKED ENTERPRISE

RADICAL THOUGHTS

Projects in food & beverage • music streaming • creators • banking & fintech • smart cities • clean tech • artificial intelligence • start-up accelerators • post-pandemic pharma… read more

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All content is licensed under Creative Commons CC BY 4.0 — anyone can redistribute and build upon this work, even commercially, with clear attribution.

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Member of Tech Zero — working together to make faster progress to Net Zero. Companies who join make bold climate commitments and report on progress every year.

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Member of Design Declares — a group of studios who have declared a climate emergency, and commit to using the tools of design to reimagine, rebuild and heal our world.

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Supporter of Stop Killer Robots — activists that reject the automation of killing, promoting the principle of human control over emerging technologies, such as AI.

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